Filled with 100% organic North American catnip, the finest in all the land! Our catnip has a strong aromatic fragrance and is ethically sourced. North American catnip is widely regarded as the worlds best due to the location having the perfect climatic conditions for the plant.We hand pick the farms to make sure we get the best of the best. In our toys we only use catnip leaf, which is far more attractive to cats than the generic dust that is widely used in other brands. These toys are also hand made in the UK and the USA.